Healthy Weight Healthy You
Brief
Develop full campaign creative and full production delivery for the next phase of the Healthy Weight, Healthy You public health campaign in Wales.
What we did
Our creative team developed a fun concept utilising lots of camera movement and a small cast full or expressions to bring a delicate subject area to life. Our aim was to get a response from the TV audience, being relatable, and fun! There were a lot of key messages that we needed to hit, whilst balancing the reserved approach of a public sector organisation who needed to adhere to governance and be respectful of their broad audience.
We shot this utilising our in-house crew, Lloyd Morgan stepping in as Director, whilst working closely with our in-house Creative, DoP and an external gaffer to bring the vision to life. Rockadove fully produced the campaign, including TV Commercial, Radio advertising and OOH (Out of Home) design.
