Cardiff Uni Optometry
Brief
Produce a student recruitment video to promote Optometry courses at Cardiff University. As a recommended supplier for the University, we are part of their Film Framework and have worked with them since 2013. We help a number of the schools across the organisation to develop engaging content as part of recruitment campaigns and promotion of their research studies.
What we did
We followed a style we developed for the University several years ago, which was to deliver interviews direct to camera. This style is now widely used across corporate and broadcast productions globally, as it gives a different form of engagement for the viewer. In the example above we were to interview a number of post-graduate learners, who were already qualified Optometrists working in the field. We had one day where they were on location doing final assessments, so juggled their important day around getting interviews with willing volunteers and capturing cutaway footage.
