Brief

We developed and pitched a creative approach for a new digital and TV Commercial recruitment campaign for Coleg Gwent. This competitive pitch went up against the best creative video companies in Wales, and we were lucky enough to be commissioned to undertake the project.

What we did

Our creative approach was based on our knowledge and understanding of this niche market. A target audience that is used to fast paced content and an ever growing and popular world of Tik Tok style videos. We wanted to incorporate our strengths as a video agency, by mixing film and animation together into a dynamic edit.
Each scene flows nicely with the next, giving a great variety of the courses that the college offers. College brand assets sit subtly in scenes and interact with movement. Driven by an engaging and humorous script written in-house by our creative team.