DeCapo Medical Mattress
Brief
Produce a high quality product launch video to promote a new eco-friendly medical mattress launching across the EMEA market.
What we did
We decided 3D Animation was the best approach for this project, as it allowed us to deliver a photo realistic render finish the client was after, whilst giving in-depth technical information, including dissecting the product to show the various layers, which was key to the products USPs.
The client did not have any CAD models for the product, so our in-house team built the model from scratch to the exact specification of the product. This model was then utilised across further marketing material including product brochures.
This version does include the extra detail and information included for the launch of the product, which beefs out the duration and opening section. This was important for the launch and the video achieved exactly what the client wanted. It also then set the standard for future launch videos across the organisation.
